Who exactly buys a new Jaguar anyway?

"If only EssExTee could be so grossly incandescent" (essextee) 06/24/2016 at 16:04 • Filed to: None

1

15

Jaaaaags of yore had definite owner archetypes- eccentric wealthies and stuffy professorial types with so many books in their home that you have to wonder if maybe they’re not load bearing. Jaguar has since reinvented itself, but who for?

A typical XJ6 owner.

All other modern luxury brands have very well defined buyer bases:

Rolls Royce: Old money

Bentley: Athletes, New money

Mercedes: Daddy/Hubby’s money

BMW: Serious businessmen

Audi: Younger businessmen

Lexus: Wealthy Divorcées

Infiniti: Yuppies, Bros with money

Acura: People who don’t know better

Cadillac: Old people who wanna look young

I however, have never caught glimpse of someone driving a new XJ or XE.

RCMF - is hungry for V10 Touaregs and long kinja names > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:08

2

I see loads of XJ’s. Of course, not nearly as many as I do S-classes, 7's, and A8, but the XJ(l) is a favorite of super old guys who just associate the Jag brand with luxury.

Edit: as for the XE, that’s a great question. I don’t see nearly as many of those. Just did a quick google and apparently they MSRP at 34,000?? That’s about half as much as I’d have expected. I guess they’re just trying to diversify their market/don’t really care about brand dilution? This is weird.

Pcm9799 > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:11

0

I obviously don’t own a Jag because I can’t afford one, but even if I could, I’m not a fan of the new grille, so I’d go for XK regardless. Seems petty, but at that price point, why buy something you don’t like the look of?

jvirgs drives a Subaru > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:17

0

A partner at the accounting firm I work at just bought a new XF. She’s only late 40s, maybe 50.

Roadster Man > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:21

2

You’re spot on except for BMW: Serious businessmen AND high school girls.

Jag has re-branded itself to be the “edgy” sport/luxury brand. Just look at their commercials- they are basically exhaust note clips. So I’d say that Jaguar = mid-level hedge fund & finance guys.

Their re-branding has worked with the F-Type, but that’s only because the F-Type looks dope.

I see a lot of Ford-era Jags around. That’s because the average older XJ or XK costs about $10k-$15l. It’s a cheap status symbol considering how expensive the cars were when new. I’d bet Jags have the worst depreciation value out of all luxury brands.

PorkchoPlissken > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:27

0

Come to Austin and you’ll see a few. Wealthy middle age who want something a little different or want to stand out a little.

If only EssExTee could be so grossly incandescent > Roadster Man 06/24/2016 at 16:28

0

A quick look at my nearest jag dealer’s site says that I can get a 2013 XJ for near-as-makes-no-difference half the price of a new one:

Honeybunchesofgoats > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:31

1

If my books are load bearing, why does my floor creak when I walk by my dangerously overloaded bookcases?

I see tons of XFs and XJs. Maybe it’s a regional thing. I imagine that the target demo is still the same as it’s always been: someone who wants a powerful luxury car that’s different because it isn’t German.

Laurence > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:32

0

in my experience, jag owners are a mix of old money and business owners

Amoore100 > If only EssExTee could be so grossly incandescent 06/24/2016 at 16:58

1

Volvo: boring people and weird people. But mostly boring people.

If only EssExTee could be so grossly incandescent > Amoore100 06/24/2016 at 17:06

2

Well educated people.

Amoore100 > If only EssExTee could be so grossly incandescent 06/24/2016 at 17:07

2

*well educated soccer moms

McLarry > If only EssExTee could be so grossly incandescent 06/24/2016 at 17:56

1

I’ve met one or two old-money types who much preferred Bentley for some reason. “You buy a Rolls to be driven, you buy a Bentley to drive!”

Granted, the guy who said that was driving a classic Bentley, not a modern one.

JDMatt > Amoore100 06/24/2016 at 19:04

1

Upper-Middle class people with taste

Schaefft > If only EssExTee could be so grossly incandescent 06/24/2016 at 19:17

0

Here in the UK. Company car fleet managers, as most other luxury sedans. Doesn’t change the fact that I’d love to own a current gen XJ. Incredible car.

Roadster Man > If only EssExTee could be so grossly incandescent 06/24/2016 at 19:26

0

That’s some serious depreciation for the recent models as well.